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Associate Creative Director
Brooklyn, NY
As an emerging popular audio-entertainment brand, Audible has a lot of stories. They hired us to tell them for their organic social channels.
Audible Instagram
About Audible
Content: We Were Liars
Post: Instagram Infeed
In anticipation for the We Were Liars Prime Video adaption, we created a playful meme that informs fans Emily Alyn Lind not only stars in the Prime TV show, but also narrates the audiobook.
Content: LATAM
Post: Facebook Infeed
To create buzz around our Spanish audiobook collection for our LATAM listeners, we created a spanglish meme that taps into the user experience, more specifically chisme.
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Content: The Harry Potter Full Cast Editions
Post: Tiktok Video
To drive users to pre-order Audible's full cast rendition of the Harry Potter series, our team did the best we muggles can do with a small budget.
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Content: Thrillers
Post: Instagram Stories
To celebrate Audible's thriller library, we created an investigation toolkit that taps into the curiosity of thrill-obsessed listeners. We leveraged native instagram stickers to give the illusion of interactive investigation.
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Content: Harry Potter Full Cast Editions
Post: Instagram Reel
Did you know Harry Potter was one of the first books recorded for audio? 25 years later, Audible and Pottermore asked us to announce plans to re-record the series with a full cast and Dolby Atmos effects.
Content: Thrillers
Post: Instagram Post
To get listeners excited about Audible's selection of thrillers, we created thriller themed memes about Audible user behaviors.
Content: 4/20
Post: Twitter Poll
To engage with our audience on 4/20, we decide to weed-ify some of our most popular listens using trippy word chains and ask users which ones they were listening to.
Content: The Wonder of Stevie, a Higher Ground Podcast
Post: Instagram Reel
Creating content for one of the greatest musicians of our time, Stevie Wonder, is one of the highest points of my career. But the cherry on top was being reposted by the former First Lady, Michelle Obama.
Content: Crime and Punishment
Post: Twitter Poll
To honor Fyodor Dostoevsky, Author of Crime and Punishment, on his birthday, we leveraged the social first language, "name a more iconic duo, I'll wait," to highlight the book's impact and icon-like status.
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Content: AAPINH Month
Post: Instagram Story
To celebrate AANHPI Month and the array of Asian listens on Audible, we illustrated foods across the different cultures in the style of the audible chevron.
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Content: The Oscars
Post: Instagram Stories
For the 2024 Oscars, we wanted to highlight the listens that inspired the best adapted screenplay category by immersing users into the writers aesthetic.
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Content: Lord of the Rings
Post: Instagram Reel
To celebrate the 70th Anniversary of the Lord of the Rings trilogy, we hosted a party and filmed a Lord of the Rings candy salad video which featured themed candy such as Gollum's fish, Treebeard's twigs, and a one ring pop.
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Content: Thanksgiving
Post: Instagram Reel
To celebrate Thanksgiving, we offered our expert literary opinion on what book characters would bring to thanksgiving; offering some perhaps unexpected but more humorous takes.
Content: The Bear, Season 3
Post: Twitter Infeed
In anticipation for season 3 of the Hulu series, The Bear, we wanted in on the social buzz. Leveraging the trending social language, "someone cooked here," we positioned the Audible app library as our area of expertise.
Content: Global Campaign for 1984
Post: Instagram Carousel
The novel 1984 is infamous for it's Newspeak terms. To create interest around listening to the new iteration of the novel, we created memes that utilize the jargon in the context of Audible user behavior.
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Content: Global Campaign for 1984
Post: Instagram Reel
To create conversation about the Dolby Atmos recording of George Orwell's novel 1984, we asked listeners what aspects of the novel have come true using a crystal ball eye.
Content: National Narrators Day
Post: Facebook Post, Twitter Post
For National Narrators Day, November 1, we created a poster inspired graphic that honored the art of narration and showcased some of our listeners most beloved talent such as Jim Dale, Stephen Fry, Jennifer Ikeda, and more.
Content: Bitter Blood: Murdoch vs. Murdoch
Post: Instagram Post
For this post, I was inspired by the money folding artist Dan Tague. I thought his approach was a perfect artistic device to convey the Murdoch family's reach and power over society.
Content: The Debutante
Post: Instagram Reel
Created by Jon Ronson, The Debutante is an episodic which explores the mind of Carol Howe and her involvement in the Oklahoma City Bombing. We created this profile collage to highlight the contrast of her two personas.
Content: DJ Drama’s Gangsta Grillz Podcast
Post: Instagram Carousel
In honor of the 50th anniversary of Hip Hop, we highlighted DJ Drama's Gangsta Grillz Podcast, an interview styled episodic in which he discusses rap music with game changing artists like Lil Wayne, Tyler the Creator, 2 Chainz, and more.
Content: Are You Afraid of the Dark?
Post: Instagram Reel
From the World of R.L. Stine, Are You Afraid of the Dark is a children's horror episodic. To create hype for it's release, we used a self-lighting-match to engage users with a question.
Content: It's Not Summer Without You
Post: Instagram Reel
Author, Jenny Han, is the master of any universe she pens; The Summer I Turned Pretty series included. How does she do it? For this post, we aimed to showcase her skill of "world-building" by assembling a collage from her point of view.
Content: Queen Charlotte
Post: Instagram Reel
Capitalizing off of the Netflix release of Queen Charlotte, we created a collage that showcases author Julia Quinn's take on the historical figure: an empowering black queen.
Content: Donor 9623
Post: Instagram Reel
Donor 9623 is a 2-part episodic that documents the wrong-doing of a criminal sperm donor. To detail the severity of his crimes, we re-created his sperm donor application.
Content: Bookmark Feature
Post: Instagram Reel
To acquaint users with the bookmark feature of the Audible app, we created this UI focused post where the more the user interacts with the app, the more the listen comes to life.
Content: Banned Books
Post: Instagram Story
In 2023, "Banned books" came up in more conversations than ever, especially with our client Audible. With consideration for legal issues, we took a subtle approach to highlighting banned books. Can you find the hidden "banned" symbol?
Content: Summer 1976
Post: Instagram Reel
For Summer 1976, we were asked to marry the new brand elements with self capture video from authors, Jessica Hecht and Laura Linney.
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