ABOUT | madeleinearch.com

Associate Creative Director
Brooklyn, NY

Hey, my name is Madeleine and I like to draw. I used to carry all of my drawings in a ziplock bag and that was my first portfolio.

I would love to show you but I can't because like most childhood memorabilia, it got lost. So I did what any creative would do; I made more. That work didn't get lost, but rather I forgot about them after I realized I could do better.

So while I don't have much of my work from those formative years, I do have some qualities that continue to serve me today:

A desire to create non-stop, a willingness to dispose of the bad stuff, the ability to push myself, and a need to be satisfied.

That ziplock bag was to small for my thinking anyway.

After graduating from Boston University and completing a creative internship at McCann, I joined the award-winning advertising agency, Area 23. While there, I developed 360 campaigns (OOH, print, digital, and experiential) for a handful of clients, most notably Columbia Journalism Review, for which our work won a Cannes Lion for Graphic Design. I then joined Dentsu’s Performance Creative team, a specialized team dedicated to increasing traffic and engagement for preferred clients. There, I led creative projects for Burger King, Culligan Water, and Amway, and gained insight into the practical application of data learnings in creative. I’ve since joined T&Pm to co-lead organic social for Audible, translating their brand’sidentity for social. I've also had the chance to lead with new business pitches for clients such as Fossil, Monkey Shoulder, and Amazon Astro, for which we won. 🥉 Clio Award, Grand Award (2022) 🏆 D&AD, Ranked on Best Art Directors (2022), (2021) 🥉 Cannes Lion, Best Design (2021) 🏅 NE Hatch Award, Merit (2019)

I have a repertoire of skills! Whether it be 360 campaign ideation, brand & logo design, social media, collage, illustration, poster design, album cover creation, website design, TV commercials & photoshoots, OOH ads, print ads, typography, package design, textile design, email design templates, photo retouching, motion design, deck design; I can help you meet your creative direction and graphic design needs.